Two Seasons of Apple: The 2027 Roadmap

The roadmap to 2027 reveals a company in transformation. Apple is expanding its iPhone lineup to seven models and splitting its release schedule into two seasons: fall and spring. This major overhaul is designed to stabilize revenue and reduce pressure on the supply chain. The days of the “iPhone Season” being limited to autumn are over; the company is becoming a year-round operation.
The fall season retains the crown jewels: the iPhone 18 Pro lineup and the new foldable iPhone. The foldable is the “star” of 2026, a device likened to “two titanium iPhone Airs side-by-side.” These are the devices that define the brand’s technological leadership. Launching them in the fall ensures they dominate the holiday conversation.
The spring season brings the volume and the variety. It will feature the standard iPhone 18, the entry-level “e” version, and the experimental iPhone Air. The Air acts as a “technology exercise” and prototype for the foldable, testing the waters for new designs. The spring launch creates a second revenue peak, smoothing out the company’s financial performance.
This split schedule allows for better resource allocation. Manufacturing teams can cycle between the high-volume standard models and the high-precision premium models. It prevents the bottlenecks that occur when everything is launched at once.
The 2027 roadmap is a blueprint for dominance. By occupying both the fall and spring, and by offering everything from “e” models to foldables, the company ensures that it has a fresh product for every customer, at every time of year.