Spotify’s Future Now in the Hands of a Trio

The future of Spotify is now officially in the hands of a leadership trio. Founder Daniel Ek is stepping down as CEO to become the executive chairman, a role in which he will form a powerful leadership group with his two newly appointed co-CEOs, Gustav Söderström and Alex Norström.
This new tripartite leadership structure will be effective from January 1st. Söderström (product/tech) and Norström (business) will manage the day-to-day operations as co-CEOs, while Ek will focus on long-term strategy, innovation, and stakeholder relations from his chairman position.
The company has described this as a formalization of how the leadership team has already been collaborating. Since 2023, the three have been working in close concert, with Söderström and Norström handling operational execution. This change makes that dynamic official.
Ek explained his role in the trio will be to focus on the “long arc,” ensuring the company is prepared for the future. He will be an active chairman, pushing for advancements in AI and guiding the company’s growth in new global markets from Asia to Africa.
This new model of a leadership trio is designed to provide Spotify with comprehensive and multi-faceted guidance. It combines deep operational expertise with visionary oversight, creating a robust framework to lead the company into its next decade.